Uncategorized

Digital to account for entirety of OOH growth

Global spending on digital out-of-home advertising (DOOH) is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market, according to a new WARC report. Download the latest sample WARC trends PDF here. GAT JULY_AUGUST 18 – SAMPLE The latest Global Ad Trends focuses on digital out of home, defined as video content and/or digital signs located in high-traffic public locations such as high streets, airports, bus shelters,…

0
Read More

How brands build trust through OOH…

In the modern age, it is becoming increasingly important that brands be able to build a sense of trust among their consumers. After all, the current generation of consumers has identified authenticity as one of the top qualities that attracts them to brands as they continue to search for messages and narratives that resonate with them. 1) OOH advertising offers an excellent channel through which your brand can build trust with the customers. Brands aim for long term results over…

0
Read More
Captions Outdoor Advertising LLP

Captions was established in 1991 in the business of outdoor advertising in Pune. Our humble beginnings in the OOH arena led slowly but surely to where we stand today! Captions is one of the top advertising agencies in Pune and the preferred OOH brand in Pune and Nagpur with a presence across Maharashtra. We also remain one of the preferred outdoor advertising company in Pune as well as Agency on Record for media sourcing and buying for leading advertisers.