Global spending on digital out-of-home advertising (DOOH) is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market, according to a new WARC report. Download the latest sample WARC trends PDF here. GAT JULY_AUGUST 18 – SAMPLE The latest Global Ad Trends focuses on digital out of home, defined as video content and/or digital signs located in high-traffic public locations such as high streets, airports, bus shelters,…

BARC India, (Broadcast Audience Research Council) that recently launched Out of Home (OOH) viewership measurement, has come out with some interesting television viewing trends. In the April-May period, of the total TV viewership coming from Out of Home, Sports accounted for 70 per cent of viewership. This was followed by Movies with 10 per cent and Music with 8 per cent viewership. The trend is in line with the fact that these were sports heavy weeks and thus, saw many…

Posterscope India, the out-of-home (OOH) specialist from Dentsu Aegis Network (DAN), has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including programmatic) for digital OOH inventories. With billings from digital OOH estimated to grow at a rate of 60 per cent by the end of 2019, this latest tool will only help Posterscope to further strengthen and bolster its real-time capabilities in India. Based on the extensive use of APIs (application programming interface), Posterscope’s…

Miz Rahman, EMEA Sales Director, Broadsign, sees strong business opportunities in India’s fledgling DOOH market. Digital OOH is still at a nascent stage in the Indian market. Do you see any market opportunities for your software technology offerings & applications in India? Industry analysts project about a 10% annual growth rate in OOH for the next few years. Virtually all of that is concentrated in digital, and with only about 18% of signs having been converted to digital globally, there’s…

The global major to actively look at Tier I & II airports across the country to deploy its digital display products. Global digital signage major Samsung sees Tier I & II airports as major avenues to deploy its wide range of digital display products. The company has already forayed into large airports – Delhi and Mumbai. In an exclusive conversation with Media4Growth, Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India, said, “Since the government is pushing digitalisation and…