General

OOH or Out of home is the last bastion of traditional media that is seeing ad spending growth right now. And for a good reason. OOH remains relevant with good returns on optics in spite of massive developments in digital media and the advent of the smart phone It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television. That has led a lot of advertisers to want to…

Consumers are no longer looking at billboards in the same way they did twenty or thirty years ago. While they may still be considered a premium advertising space, consumers are engrossed in their smart phones, tablets, and gaming systems. Eyes are down, not up, for much of our lives. However, that doesn’t mean billboard advertising is to be discounted or ignored. Billboards are everywhere, and even though we remember just a handful, they can still have a powerful branding impact.…