Digital to account for entirety of OOH growth

Global spending on digital out-of-home advertising (DOOH) is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market, according to a new WARC report. Download the latest sample WARC trends PDF here. GAT JULY_AUGUST 18 – SAMPLE The latest Global Ad Trends focuses on digital out of home, defined as video content and/or digital signs located in high-traffic public locations such as high streets, airports, bus shelters,…

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BARC India’s OOH viewership measurement shows affinity towards sports

BARC India, (Broadcast Audience Research Council) that recently launched Out of Home (OOH) viewership measurement, has come out with some interesting television viewing trends. In the April-May period, of the total TV viewership coming from Out of Home, Sports accounted for 70 per cent of viewership. This was followed by Movies with 10 per cent and Music with 8 per cent viewership. The trend is in line with the fact that these were sports heavy weeks and thus, saw many…

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Trends: Top 4 OOH Advertising Trends

OOH or Out of home is the last bastion of traditional media that is seeing ad spending growth right now. And for a good reason. OOH remains relevant with good returns on optics in spite of massive developments in digital media and the advent of the smart phone It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television. That has led a lot of advertisers to want to…

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Dramatic hoardings transform construction sites in Oz

News from Sydney, Australia – Hoardings around city construction sites will become works of art with everything from a dramatic panorama of Patagonian glaciers to vegetables sculpted into everyday objects. To make streets more beautiful while construction is underway, the City of Sydney is making designs by 10 Australian artists, illustrators and photographers available to property developers to use as temporary hoardings. The designs, which have been selected from more than 520 submissions from across Australia, will be featured in…

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How OOH is challenging digital advertising

How OOH is challenging digital advertising In this digital age where almost everything that does not need to be delivered physically is being transmitted to the consumers smartphone OOH might just be considered outdated and pre-historic. Advertising forms the backbone of any business. It is critical to retain brand and value share in the market place. From SME’s to Enterprise level organisations, many a brain storming has been held over concepts and implementation of branding ideas. These remain imperative for…

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Posterscope launches India’s first digital OOH Ad Exchange – ROOH

Posterscope India, the out-of-home (OOH) specialist from Dentsu Aegis Network (DAN), has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including programmatic) for digital OOH inventories. With billings from digital OOH estimated to grow at a rate of 60 per cent by the end of 2019, this latest tool will only help Posterscope to further strengthen and bolster its real-time capabilities in India. Based on the extensive use of APIs (application programming interface), Posterscope’s…

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‘We see a huge potential in Indian market’

Miz Rahman, EMEA Sales Director, Broadsign, sees strong business opportunities in India’s fledgling DOOH market. Digital OOH is still at a nascent stage in the Indian market. Do you see any market opportunities for your software technology offerings & applications in India? Industry analysts project about a 10% annual growth rate in OOH for the next few years. Virtually all of that is concentrated in digital, and with only about 18% of signs having been converted to digital globally, there’s…

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Samsung sees digital opportunities in Tier I & II airports

The global major to actively look at Tier I & II airports across the country to deploy its digital display products. Global digital signage major Samsung sees Tier I & II airports as major avenues to deploy its wide range of digital display products. The company has already forayed into large airports – Delhi and Mumbai. In an exclusive conversation with Media4Growth, Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India, said, “Since the government is pushing digitalisation and…

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How brands build trust through OOH…

In the modern age, it is becoming increasingly important that brands be able to build a sense of trust among their consumers. After all, the current generation of consumers has identified authenticity as one of the top qualities that attracts them to brands as they continue to search for messages and narratives that resonate with them. 1) OOH advertising offers an excellent channel through which your brand can build trust with the customers. Brands aim for long term results over…

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10 Steps To Making a Great Hoarding Ad

Consumers are no longer looking at billboards in the same way they did twenty or thirty years ago. While they may still be considered a premium advertising space, consumers are engrossed in their smart phones, tablets, and gaming systems. Eyes are down, not up, for much of our lives. However, that doesn’t mean billboard advertising is to be discounted or ignored. Billboards are everywhere, and even though we remember just a handful, they can still have a powerful branding impact.…

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Captions Outdoor Advertising LLP

Captions was established in 1991 in the business of outdoor advertising in Pune. Our humble beginnings in the OOH arena led slowly but surely to where we stand today! Captions is one of the top advertising agencies in Pune and the preferred OOH brand in Pune and Nagpur with a presence across Maharashtra. We also remain one of the preferred outdoor advertising company in Pune as well as Agency on Record for media sourcing and buying for leading advertisers.