Titbits

News from Sydney, Australia – Hoardings around city construction sites will become works of art with everything from a dramatic panorama of Patagonian glaciers to vegetables sculpted into everyday objects. To make streets more beautiful while construction is underway, the City of Sydney is making designs by 10 Australian artists, illustrators and photographers available to property developers to use as temporary hoardings. The designs, which have been selected from more than 520 submissions from across Australia, will be featured in…

In the modern age, it is becoming increasingly important that brands be able to build a sense of trust among their consumers. After all, the current generation of consumers has identified authenticity as one of the top qualities that attracts them to brands as they continue to search for messages and narratives that resonate with them. 1) OOH advertising offers an excellent channel through which your brand can build trust with the customers. Brands aim for long term results over…