OOH news

BARC India’s OOH viewership measurement shows affinity towards sports

BARC India, (Broadcast Audience Research Council) that recently launched Out of Home (OOH) viewership measurement, has come out with some interesting television viewing trends. In the April-May period, of the total TV viewership coming from Out of Home, Sports accounted for 70 per cent of viewership. This was followed by Movies with 10 per cent and Music with 8 per cent viewership. The trend is in line with the fact that these were sports heavy weeks and thus, saw many…

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Dramatic hoardings transform construction sites in Oz

News from Sydney, Australia – Hoardings around city construction sites will become works of art with everything from a dramatic panorama of Patagonian glaciers to vegetables sculpted into everyday objects. To make streets more beautiful while construction is underway, the City of Sydney is making designs by 10 Australian artists, illustrators and photographers available to property developers to use as temporary hoardings. The designs, which have been selected from more than 520 submissions from across Australia, will be featured in…

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Posterscope launches India’s first digital OOH Ad Exchange – ROOH

Posterscope India, the out-of-home (OOH) specialist from Dentsu Aegis Network (DAN), has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including programmatic) for digital OOH inventories. With billings from digital OOH estimated to grow at a rate of 60 per cent by the end of 2019, this latest tool will only help Posterscope to further strengthen and bolster its real-time capabilities in India. Based on the extensive use of APIs (application programming interface), Posterscope’s…

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‘We see a huge potential in Indian market’

Miz Rahman, EMEA Sales Director, Broadsign, sees strong business opportunities in India’s fledgling DOOH market. Digital OOH is still at a nascent stage in the Indian market. Do you see any market opportunities for your software technology offerings & applications in India? Industry analysts project about a 10% annual growth rate in OOH for the next few years. Virtually all of that is concentrated in digital, and with only about 18% of signs having been converted to digital globally, there’s…

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Samsung sees digital opportunities in Tier I & II airports

The global major to actively look at Tier I & II airports across the country to deploy its digital display products. Global digital signage major Samsung sees Tier I & II airports as major avenues to deploy its wide range of digital display products. The company has already forayed into large airports – Delhi and Mumbai. In an exclusive conversation with Media4Growth, Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India, said, “Since the government is pushing digitalisation and…

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Captions Outdoor Advertising LLP

Captions was established in 1991 in the business of outdoor advertising in Pune. Our humble beginnings in the OOH arena led slowly but surely to where we stand today! Captions is one of the top advertising agencies in Pune and the preferred OOH brand in Pune and Nagpur with a presence across Maharashtra. We also remain one of the preferred outdoor advertising company in Pune as well as Agency on Record for media sourcing and buying for leading advertisers.